Finding the cheapest WhatsApp marketing platforms in India is not simply about choosing the software with the lowest monthly fee. Businesses also need to consider WhatsApp marketing message charges, utility messages, OTP or authentication messages, automation, chatbot features, team inboxes, integrations and additional user costs.
For Indian businesses sending thousands of messages every month, even a difference of ₹0.10–₹0.20 per message can significantly affect the final bill. Therefore, this guide compares some of the most popular WhatsApp marketing platforms in India based on platform fees, per-message costs, automation features and overall value.
Quick Price Comparison of WhatsApp Marketing Platforms in India
Important: Pricing below is based on publicly available provider pricing checked in 27 September 2026.
| Platform | Starting Platform Price | Marketing Message | Utility Message | OTP / Authentication | Service Messages |
|---|---|---|---|---|---|
| MSG91 | ₹0 for first 2 months, then ₹500/month | ₹0.8631 | ₹0.115 | ₹0.115 | Meta/service pricing rules apply |
| AiSensy | ₹1,500/month | ₹1.09 | ₹0.145 | ₹0.145 | Free until Sep 30, 2026; from Oct 1, first 1,000/month free, then ₹0.145 |
| Interakt | Plans vary; WhatsApp sales CRM available from ₹2,499/month | Public page shows rates depending on plan | Plan-dependent | Plan-dependent | Pricing rules apply |
| Gallabox | ₹2,999/month quarterly billing | Additional template charges | Additional | Additional | Meta pricing applies |
| WATI | Plan-based pricing | WATI rate card | WATI rate card | WATI rate card | Meta pricing rules apply |
| 360dialog | €49/number/month | Official Meta rate + applicable rules | Official Meta rate | Official Meta rate | Meta rate after applicable free allowance |
MSG91 currently publishes Indian rates of ₹0.8631 for marketing and ₹0.115 for utility and authentication messages, along with a ₹500 monthly Titan plan after its introductory period.
AiSensy publishes Indian rates of ₹1.09 for marketing messages and ₹0.145 for utility and authentication messages, with its Basic plan starting at ₹1,500 per month.
These prices demonstrate why businesses should calculate the total WhatsApp marketing cost, rather than comparing only monthly subscriptions.
How WhatsApp Marketing Pricing Works in India
WhatsApp Business Platform pricing now works mainly on a per-message model for template messages.
The major categories are:
Marketing Messages
Marketing messages include promotional campaigns such as:
- Special offers
- Product launches
- Discounts
- Sale announcements
- Customer re-engagement
- Promotional broadcasts
Marketing is normally the most expensive message category.
Utility Messages
Utility messages are transactional messages related to something a customer has already done.
Examples include:
- Order confirmation
- Delivery update
- Payment confirmation
- Appointment reminder
- Invoice notification
- Booking update
Utility messages generally cost considerably less than marketing messages.
Authentication or OTP Messages
Authentication templates are primarily used for:
- OTP verification
- Login verification
- Account registration
- Password recovery
- Identity verification
These messages are particularly important for e-commerce websites, SaaS businesses, apps and online marketplaces.
Service Messages
Service messages are normal non-template replies sent when the customer’s 24-hour customer-service window is active.
There is an important pricing change coming.
Until September 30, 2026, service messages inside this window remain free. From October 1, 2026, each WhatsApp business phone number will receive 1,000 free service messages per month. Messages beyond the allowance become chargeable at the applicable service rate. Utility templates inside the 24-hour window will also become chargeable.
Therefore, companies running customer-support operations should include this change in their future WhatsApp budget.
1. MSG91 – One of the Lowest-Cost WhatsApp Marketing Options
MSG91 is particularly interesting for businesses whose main priority is reducing their basic WhatsApp API cost.
Its Titan plan currently offers an introductory ₹0 monthly price for two months and then costs ₹500 per month. MSG91’s published India rate card lists:
- Marketing: ₹0.8631/message
- Utility: ₹0.115/message
- Authentication: ₹0.115/message
These rates make MSG91 worth considering for businesses sending large numbers of notifications, OTPs or marketing messages.
However, businesses should compare required automation, campaign management and CRM features before deciding purely on message cost.
2. AiSensy – Affordable for WhatsApp Marketing Automation
AiSensy has become a widely used WhatsApp Business API platform focused heavily on marketing, broadcasts and automation.
Its Basic plan currently starts at ₹1,500/month.
For Indian recipients, AiSensy lists:
- Marketing: ₹1.09/message
- Utility: ₹0.145/message
- Authentication: ₹0.145/message
- Service: currently free within applicable rules
The Basic plan includes broadcasting, retargeting, a shared inbox, contact management, tags and multiple agent logins.
AiSensy can therefore make sense for SMEs that want a ready-to-use marketing dashboard instead of building directly on an API.
3. Interakt – WhatsApp Marketing With Sales CRM
Interakt combines WhatsApp marketing with customer management and sales functionality.
Its platform includes features such as:
- Bulk WhatsApp campaigns
- Shared inbox
- Sales pipelines
- Auto replies
- Chatbot flows
- Payment links
- WhatsApp forms
- APIs and webhooks
- Click-to-WhatsApp ad tools
Interakt also offers a WhatsApp Sales CRM package listed at ₹2,499 per month with multiple sales-agent seats.
This makes Interakt particularly relevant for businesses where WhatsApp is not merely a broadcast tool but also a sales channel.
4. Gallabox – WhatsApp Automation and AI for Growing Teams
Gallabox focuses strongly on automation, team collaboration and AI-assisted customer conversations.
Its Basic plan is publicly listed at ₹2,999/month when billed quarterly, while higher plans add more users, AI credits, integrations and advanced automation.
Gallabox may cost more than entry-level providers, but businesses that need advanced chatbot workflows, team management and AI tools may find value in having these capabilities within one system.
5. WATI – Suitable for Growing WhatsApp Teams
WATI provides a broader WhatsApp customer-engagement platform with campaigns, team inbox functionality, automation, e-commerce tools and integrations.
Its plans include Growth, Pro and Business tiers.
Depending on the plan, features can include:
- Broadcast campaigns
- WhatsApp automation
- Team inbox
- Lead qualification
- Chatbots
- Shopify workflows
- CRM integrations
- APIs and webhooks
- Campaign analytics
- WhatsApp catalog tools
WATI confirms that messaging charges vary between marketing, utility and authentication categories and are charged in addition to subscription fees.
For companies requiring more sophisticated automation, the additional platform cost may therefore be justified.
6. 360dialog – Direct API Option for Developers and Automation
360dialog takes a different approach.
Its Regular WhatsApp API plan starts at €49 per number per month, plus Meta WhatsApp messaging fees. According to 360dialog, Meta message charges are passed through without an additional message markup.
It supports integrations with tools including:
- n8n
- Zapier
- Make
- Custom CRMs
- Custom applications
Therefore, 360dialog may be more attractive for companies with developers or businesses building their own WhatsApp automation infrastructure rather than relying entirely on a pre-built marketing dashboard.
WhatsApp Marketing Platform Features and Pricing Comparison
| Platform | Starting Cost | Bulk Campaigns | Automation | Shared Inbox | Chatbot | API / Webhooks | Good Fit For |
|---|---|---|---|---|---|---|---|
| MSG91 | ₹500/month after intro | Yes | Yes | Available | Available | Yes | Cost-focused businesses |
| AiSensy | ₹1,500/month | Yes | Yes | Yes | Add-on / plans | Yes | SMEs & marketers |
| Interakt | Plan dependent | Yes | Yes | Yes | Yes | Yes | Sales & e-commerce |
| Gallabox | ₹2,999/month* | Yes | Advanced | Yes | Yes | Higher plans | Automation-heavy teams |
| WATI | Plan dependent | Yes | Advanced | Yes | Yes | Plan dependent | Growing teams |
| 360dialog | €49/number/month | Via integration | Via integration | Add-ons/integration | Via integration | Strong API | Developers & custom systems |
*Gallabox figure shown for quarterly-billed Basic pricing available at the time of research.
Which Is the Cheapest WhatsApp Marketing Platform in India?
The answer depends on how your business uses WhatsApp.
A company sending primarily OTP and transactional messages may care more about per-message charges.
A marketing agency may care about broadcasts, campaign analytics and multiple clients.
An e-commerce company may need abandoned-cart automation, catalog integration and payment features.
Meanwhile, a company already using n8n or a custom CRM may prefer direct API access rather than paying for features it does not need.
For this reason, calculate:
Monthly WhatsApp Cost = Platform Subscription + Message Charges + Extra Users + Automation/Add-ons + GST
For example, a platform charging ₹500/month can become more expensive than expected if message markup is high. Conversely, a ₹1,500 platform may deliver better value if it includes automation, agents and campaign-management tools that would otherwise require additional software.
How to Choose a Cost-Effective WhatsApp Marketing Platform
Before selecting a provider, consider five points.
First, estimate your monthly message volume and separate it into marketing, utility, authentication and service messages.
Second, check whether the provider adds markup over Meta messaging rates.
Third, calculate the number of team members who require access. Additional agent charges can increase monthly costs substantially.
Fourth, determine whether you actually need chatbots, AI agents, APIs, CRM integration or e-commerce features.
Finally, compare the total monthly bill rather than the advertised starting price.
Final Thoughts
The cheapest WhatsApp marketing platforms in India can vary considerably depending on your message volume and required features.
MSG91 currently has a particularly low published entry price and competitive public India messaging rates. AiSensy offers an affordable marketing-focused platform with broadcasting and team features. Interakt provides stronger sales and CRM functionality, while Gallabox and WATI focus more heavily on automation and growing teams. Meanwhile, 360dialog provides direct WhatsApp API infrastructure for businesses that want greater technical control.
Most importantly, do not choose a WhatsApp platform based only on its subscription price.
Compare the cost per marketing message, utility message, OTP message, service message, automation tools and monthly platform fee together. This gives a much more realistic picture of what WhatsApp marketing will actually cost your business.
Prices and WhatsApp policies change regularly, so businesses should verify the latest provider and Meta rate cards before subscribing.
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Frequently Asked Questions
Which is the cheapest WhatsApp marketing platform in India?
The cheapest option depends on message volume and features. MSG91 currently publishes a ₹500/month Titan price after its introductory period, while other providers may offer more marketing and automation features for a higher monthly subscription.
How much does a WhatsApp marketing message cost in India?
The cost depends on the provider and applicable WhatsApp rate card. For example, AiSensy currently publishes ₹1.09 per marketing template for Indian recipients, while MSG91 publishes ₹0.8631 on its rate card.
Are WhatsApp OTP messages cheaper than marketing messages?
Generally, yes. Authentication or OTP messages typically cost substantially less than promotional marketing templates.
Are WhatsApp customer replies free?
Until September 30, 2026, eligible service messages within the customer-service window remain free. From October 1, 2026, each business phone number receives 1,000 free service messages monthly, after which service-message charges apply.
Is WhatsApp Business API free?
Access models vary. Even where WhatsApp API setup is offered free, businesses may still pay provider subscription fees, message charges, integrations or optional add-ons.
Should I choose a platform based only on per-message price?
No. Consider platform fees, message rates, additional users, automation, chatbot features, CRM integrations and support. Total monthly cost is more important than one advertised rate.
